MSU Product Center for Agriculture and Natural Resources
The MSU Product Center for Agriculture and Natural Resources (ANR) was established in Spring, 2003 to improve economic opportunities in the Michigan agriculture, food and natural resource sectors. The Product Center serves to develop and commercialize high value, consumer-responsive products and businesses in the agriculture and natural resource sectors and is the front door of MSU's vast and varied technical expertise, research, outreach, and educational services through the ANR Innovation Counselor's Network.
ANR Counselors are professionals from MSU and partnering organizations who are positioned around Michigan as your initial Center contact. They are educated to assess the developmental phase of your business/product, identify markets, innovate new products, help you make critical go, no-go decisions, and guide you from start-up to market.
When businesses, products or ideas are ready to move forward, an ANR Innovation Counselor connects clients to Client Services, which will pinpoint the necessary resources at MSU as well as the resources of state and federal agencies, and private companies, to move projects forward. Client Services works in conjunction with the Center's Strategic Marketing Institute to develop the information base needed to support the inital screening and evaluation of concepts, products and businesses.
To learn more about the Center's services, click here.
Useful Links and Resources
- Michigan MarketMaker is an interactive mapping system that locates businesses and markets of agricultural products in Michigan, providing an important link between producers and consumers
Northern Michigan Farmers Markets
View Northern Michigan Farmers Markets in a larger map
The High Impact Venture Action Team
HI-VAT is a new partnership of the MSU Product Center for Agriculture and Natural Resources in cooperation with MSU Extension, the MDARD, the MEDC and the Michigan Office of USDA-RD.
Food processing and agribusinesses within the state can access HI-VAT to help solve business expansion challenges and seek expansion opportunities.