Providing resources for communities and entrepreneurs to create and retain jobs in Antrim, Charlevoix, Cheboygan & Emmet Counties.

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Marketing:

If you choose a career in marketing your typical tasks will include approximating the need for products or services, distinguishing potential markets for products or services, monitoring trends, developing pricing and sales strategies and working with staff in public relations, product development and sales departments.


Local Professional Profile: $24 – $28/hour (average entry level wage)

MATILYN OZMENT - Digital Project Manager at Redi Rock International, LLC Michigan State University - Bachelor of Arts in Journalism

MATILYN OZMENT – Digital Project Manager at Redi Rock International, LLC
Michigan State University – Bachelor of Arts in Journalism

“The one piece of advice I would give someone who’s trying to pursue a career like mine would be to get a really well-rounded education, to not be afraid to try new things – don’t limit yourself to one direction. Try writing, try photography, try filming, and get a little business background as well. All of those skills are really going to help you in the long run.”

  • DAILY TASKS
    – Work on multiple projects at once
    – Write content for website pages
    – Design several website pages
    – Create all video for the company
    – Script
    – Film
    – Edit
    – Produce
  • CAREER JOURNEY
    – Graduated from Michigan State with a Bachelor of Arts in Journalism in 2014
    – Began with Redi Rock International, LLC as a Graphic Design Intern
    – A position was created for Mattie to utilize all of her skills
    – Has held the position of Digital Project Manager for two years

Local Student Profile:

ADAM JACOBS - Pre-Press In-Position & Plating at Mitchell Graphics Kirtland Community College - Associate of Arts in Graphic Design Kendall College of Art & Design - Bachelor of Fine Art in Illustration

ADAM JACOBS – Pre-Press In-Position & Plating at Mitchell Graphics
Kirtland Community College – Associate of Arts in Graphic Design
Kendall College of Art & Design – Bachelor of Fine Art in Illustration

“What prepared me the most for what I’m doing now was learning how to use digital art programs – Adobe Photoshop and Illustrator, mostly. When I was interviewed here, it was
beneficial for me to know about those programs and that really helped them with choosing me for this position, because they knew I would be capable of working with the equipment from the day I took the position.”

  • THINGS YOU’LL LEARN
    – How to identify audiences of services and products
    – How to reach those audiences through different media
    – The effects different pricing has on the product or service
    – The best methods of promoting goods
    – A general understanding of how companies interact with their customers
    – How to engineer a desirable reputation for a product, service, or company

 


Marketing Programs in the Area:

Marketing Assistant – (C) – North Central Michigan College

Marketing – (AAS) – North Central Michigan College

Marketing – (BBA) – Baker College – Cadillac

Marketing – (MBA) – Baker College – Cadillac

Along with higher education facilities, our local school systems offer the following Career and Technical Education programs:

Marketing – (CTE) – Char-Em ISD

Graphics and Printing Technology – (CTE) – Char-Em ISD

Information Technology – (CTE) – Char-Em ISD


CTE – Career & Technical Education
C – Certificate
AAS – Associate of Applied Science
BBA – Bachelor of Business Administration
MBA – Master of Business Administration


Video Interviews


Printable Profiles

Marketing Specialist-Ozment

Marketing Specialist

Marketing Specialist Jacobs

Marketing Specialist Jacobs

Core Partners