Providing resources for communities and entrepreneurs to create and retain jobs in Antrim, Charlevoix & Cheboygan Counties.

Are Your Job Post Descriptions Hurting Your Business?

Most employers underestimate the power and impact of a well-written job description. Is yours working for or against you? Do you realize that your job posting may be the first time a potential applicant reads anything about your company and encounters the brand image it projects?

According to a May 30, 2016, article by Dr. John Sullivan, an internationally known HR thought-leader from Silicon Valley (,  “A top applicant’s quick reading (one minute) of your job post description is a critical “yes/no decision point. And as a result, if your job post description is not superior to those of your competitors, you’ll never know that it alone was responsible for scaring them away.”

Fortunately, there is a simple test you can use. A simple side-by-side comparison test approach (borrowed from advertising) can reveal how weak your job post descriptions really are. Use this quick test for your highest-volume job. Take the job post description of your firm and at least five talent competitors and after removing any company identifiers, ask professionals working in your industry to rank the descriptions from best to worst based on their attraction power.

Invariably using a “marketing approach” you will find that those descriptions put together by marketing professionals attract as much as 50 percent better than those written by hiring managers, recruiters, or comp analysts who are influenced by lawyers.

Our partner agencies at both Northeast and Northwest Michigan Works can assist you with crafting a more effective job posting. ( (

The key lesson to be learned is you simply can’t catch trophy fish with weak bait, and similarly, you can’t attract quality candidates with dull and ineffective job post descriptions.

Core Partners

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