Providing resources for communities and entrepreneurs to create and retain jobs in Antrim, Charlevoix, Cheboygan & Emmet Counties.

Power of the SBDC

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By Hannah Sanderson, Business Development & Growth

Starting a new business or taking your business to the next level can come with many questions, and loose ends to tie up before launch. In today’s world there are many places to go to find your answer—maybe you ask a family member or friend, or you give it the good ol’ college Google search—but for new businesses that want to start out on the strongest foot possible, the Small Business Development Center (SBDC) of Michigan is a great place to go for guidance.

The SBDC of Michigan is a powerhouse, headquartered out of Grand Valley State University in Grand Rapids. They have 11 regional offices and over 20 satellite offices around the state—making it easy for you to meet with a business counselor for a session or training. The SBDC offers many avenues of assistance for each stage of business: from business plan development, to raising capital, to export strategies. In conjunction with the Sideman College of Business out of Grand Valley State University, the SBDC also produces market research in order for you to make the best decisions for your business.

Starting a business is costly, so it is always helpful to receive guidance from a credible source. The SBDC offers seminars and training sessions, at little to no cost, on various topics from writing a business plan to navigating social media. As your business develops its sea legs, it will be time to start thinking about the next step—where will or where should the business go from here?

Strategic planning is important for businesses of all stages and sizes. SBDC business counselors aid in the development of growth strategies by helping businesses select their goals, and generating the best steps to reach those goals. Their business planning services help optimize performance, and pave the way to the next level.

For more information on the SBDC and how it can help your business, contact Hannah Sanderson at (231) 582-6482 or Hannah@northernlakes.net.

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